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MP4 or CD Audio--You Be The Judge!

Conventional wisdom says that an audio compression codec can't deliver sound quality as good as the uncompressed original. Right? But remember that most basic tenet of sound design: "If it sounds great, it is Great".

At CSS Music, we believe that MP4 Encoded files not only sound good, they sound fantastic. There's a very good reason for this. MP4 (AAC) encoded at 128 kbps is virtually indistinguishable from CD audio. That's a bold statement but one that is easily verified by simply listening.

The proof is in the pudding.

We know you think it's too good to be true. We also think a little skepticism is a good thing. That's why we'll put our money where our mouth is. We'll will give you $40 in FREE downloads just to try and compare MP4. Call us at 800-468-6874 and we'll give you the promo code necessary to get your downloads. Pick the best music you can find on our site (it is fully licensed and ready to use in your projects). Check out the UltraEdit and Q-Tunes Users Guides and their discussion of conversion to wav and aiff. You'll find that with Apple's iTunes for both Windows and MAC (a free download) you can easily convert MP4s to WAV and AIFF.

So please do just that. Convert and re-convert to your heart's content and then burn a CD. Play that CD and crank up those expensive monitors. Listen. What do your ears tell you? You be the judge.

Other Advantages of MP4

Let's assume after doing your own listening test you agree that MP4 is the way to go. What are some of the other advantages of this format over the venerable CD?

First of all as our slogan states you get "ALL THE QUALITY AT HALF THE COST". Simply this means you can get a pile of great music for very little money.

Second, and really kind of important, is the fact that instead of shuffling through a lot of CDs you can have the entire CSS package at your finger tips with our UltraEdit LE hard drive system with onboard Search and Play . Or imagine having the equivalent of 12 CDs worth of music accessible from your CD-ROM drive with Q-Tunes. Let's face it, time is money. You can cut your music research time in half and your production time as well. And when the job is done, clean up and re-organization is a breeze.

Yes, MP4s in the short run will likely need to be converted to wav and aiff. But what happens when you use a CD? Don't you still have to convert to wav or aiff? The only real downside of MP4s is that they don't currently play in CD or DVD players. This will change rapidly. In the meantime, may we suggest Apple's iPod for a great way to have MP4 playback capability that's portable and yet still patchable for more conventional use in the studio. Of course with iTunes playlist capabilities, burning a CD from MP4s is a snap.




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